Since the advent of interactive advertising precise individual targeting of ads has been the “Holy Grail”. Every publisher and ad network invests in the quest to improve targeting, thus improving performance for the advertiser and increasing CPM’s. Progress has been made on many fronts, but challenges remain and may even increase as privacy protections expand across the web.
SponsorSelect gives consumers the choice and control over the advertising they see during their online experience. AWS integrated SponsorSelect into its flagship property, WeatherBug, over 7 years ago and continues to leverage it today.
To recognize the true value of this new paradigm, SponsorSelect Inc. is now a stand alone corporation that is bringing the technology and advertisers to publishers in a bigger and better way than ever before.
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