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A user chooses a free play.
User chooses the category that is of most interest, or can say no thanks and get random ads.
User selects the sponsor that is most appropriate for their needs, or again has the option to say no thanks.
The loading screen will play a 15 second spot for the sponsor and the sponsor’s leaderboard will appear at the top of the page.
While the user plays the game the Sponsor’s ad is present throughout the experience. This will reinforce the value proposition or call to action that the Sponsor would like the user to take when they arrive at the Sponsor landing page after the game is over.
When the user is done enjoying their game experience, the Sponsor’s web page (URL of choice) will be open behind the game.